LOS ANGELES — Today, Beats by Dr. Dre (Beats) proudly announced the introduction of its highly anticipated 2024 ‘Beats Elite’ class, serving as the foremost NIL program for collegiate football players. This initiative showcases a distinctive group of brand ambassadors who will be prominently featured in various marketing campaigns over the course of the upcoming year while donning personalized Beats products.
Since its inception in 2023, each cohort of the Beats Elite class is meticulously selected based on the athletes’ leadership qualities, character, and unwavering dedication to excellence in their respective fields. In an innovative advancement for 2024, Beats has established a groundbreaking partnership with Learfield, which enables the brand to secure intellectual property rights for each participating student-athlete’s university. As a result, the brand will introduce unique headphone and speaker designs that showcase the iconic emblems of these institutions. Fans can anticipate seeing these exclusive products on the athletes, both on the gridiron and in their daily lives during the 2024 college football season.
The 2024 class is comprised of the following distinguished athletes:
– Carson Beck – Georgia, Quarterback
– Johntay Cook II – Texas, Wide Receiver
– Jaxson Dart – Ole Miss, Quarterback
– Caleb Downs – Ohio State, Safety
– Dillon Gabriel – Oregon, Quarterback
– Nico Iamaleava – Tennessee, Quarterback
– Will Johnson – Michigan, Defensive Back
– Jalen Milroe – Alabama, Quarterback
– Shedeur Sanders – Colorado, Quarterback
– Malaki Starks – Georgia, Defensive Back
– DJ Uiagalelei – Florida State, Quarterback
In conjunction with the launch of the 2024 class, all members are featured in a dynamic Beats marketing campaign that was filmed on and around their respective university campuses. Each athlete is also presented in individual promotional content via their personal social media platforms.
Beats remains committed to identifying and nurturing the next generation of pioneering talent. Notably, the 2023 Beats Elite class included the 2023 Heisman Trophy winner as well as four quarterbacks who led their teams into the College Football Playoff. Furthermore, four players from the previous class were selected in the top ten of the 2024 NFL Draft, with one achieving the distinction of being the first overall pick.
For additional information, please visit beatsbydre.com and engage with the brand on social media under the handle @beatsbydre.